Social media marketing can be very complicated as there are many variables that determine the effectiveness of a strategy. However, there are some common elements that remain true no matter what business you are trying to promote.
Below are 6 elements that every successful brand is following for their social media strategy:
They know their audience: Research is critical. Before you set up your marketing strategy, you need to get to know your audience. What are their preferences, what time are they online and what type of content do they enjoy?
They don’t waste time on every social network: Devoting time and energy on networks that do not yield any results, is not a good option. The goal is to be on the appropriate networks for your audience and for your brand.
They have clear and consistent branding: We have discussed before the power of visual content in your social media platforms. However, with the increased competition, not only you need to keep the quality of your content in mind, but you also need to create a visual “experience” for your audience. Your content needs to be recognizable by your audience as soon as they set eyes on it.
They’ve developed a clear “voice”: Going back to element #1, your brand needs to have the appropriate voice – aka tone – to communicate with its audience. Clearly defining your tone and voice can reinforce the relationship between fans and brand.
They track and measure results: Brands that are successful on social media keep track of their activities. Through insights, analyze the growth of your social media presence, see what worked and what needs to be altered. You can replicate the activities that have been proven to work and stop doing the things are aren’t bringing you any results.
- They leverage influencer marketing: This is a great way to promote your business in a new target audience. The ultimate goal is to align yourself with the right influencers for your business, to get your product or service (as well as your social presence) out to people you may have not been able to reach before.
If you want your business to have a successful social media presence, contact eproductions now!