The buzz continues to be about how mobile marketing is where every marketing strategy needs to be in order to truly engage with your target audience.

As of 2014, mobile overtook desktop as the primary device people use to access the Internet and with over 60% of all traffic now being mobile for Google, you are risking more than half of your visits if you don't take your site mobile.

If you're not able to reach your audience through mobile search or display or you're not providing a satisfactory mobile experience, you will miss out compared to competitors who are.

Here comes the question; does your mobile website fulfill all the required specifications?

In simple words, is your website offering the ultimate user experience?

In order to help you answer this question, we provide you with a 25-principles checklist which you can view here.