What Is Best For You? Compare Google and Facebook Ads [Infographic]

There are the “arch rivals” of the 21st century, both built thanks to millions of advertising revenue. But which platform is really the best to advertise your business online: Google or Facebook?

The guys over at WishPond looked into the best way to decide which platform offers the best advertising results, by comparing the 2 on what really matters to marketers: reach, targeting and ROI.

Key Points To Take Away

  • Facebook has a potential reach of 43,8% of all Internet users
  • Google is the reach champion with a potential reach of 90% of all Internet users
  • With interests and audiences, Facebook offers better targeting options than Google
  • Google remains a stronger option for advertising to mobile users
  • Advertising costs on both platforms really depend on what your objectives are
  • Google offers a better advertising platform for immediate sales
  • Facebook is best to build brand awareness and generate leads for future sales

Read more: What Is Best For You? Compare Google and Facebook Ads | WeRSM | We Are Social Media