When you’re a business entity, posting on social media is sometimes easier said than done - it’s not like you’re posting on your personal Facebook account or tweeting on your Twitter timeline where anything goes.

For one, you want to convey a professional yet friendly tone when speaking to your target market.

You also need to understand that every platform works differently from one another, and be mindful of what, how, or when to post your content or social updates to get the most out of your marketing campaigns on each channel.

Here then are additional insights on how to write compelling and engaging social media posts by MicroCreatives: