As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic coming from this one source, it is by far the best social media channel to attract new customers and engage with your brand community. Technological improvements mean that anyone can shoot and publish a video to their Facebook page using only their smartphone.

Before you jump into creating your own video, it’s good to know some handy professional techniques to increase its effectiveness. Shooting your video in vertical mode can increase your impressions by 50%, while keeping the length under two minutes ensures you maintain maximum engagement from your audience.

One thing is for certain: video engagement and publishing are growing quickly. With the top 10,000 publishers on Facebook recently doubling their video content output, it’s clear that Facebook videos are seen as the best way to engage with an audience. Write a short script, grab your camera and get ready to start filming.

Check out the following infographic created by The Business Baker.