LinkedIn has just published a very interesting and eye-catching infographic using a sandwich as a comparison for content technique.
As explained by LinkedIn:
"Start with an eye-catching top bun, a strong visual to draw the reader in. Add introductory paragraphs—the lettuce, tomato and cheese—to get the reader engaged and ready to keep munching. Smooth transitions are the mustard and mayo that bring everything together. Don’t forget to add substantial value; that’s the meat your customer’s looking for. And finish it all off with a CTA that acts as the bottom bun to finish off the feast."