Social media has grown into this massive technological entity that has become a huge part of our daily lives. What started as a place to connect with other users has turned into a channel used to facilitate the creation of information, ideas, images, memes and career interests among other things. And as much as these functions have changed the way we behave online, there is one other important function that has made its way into social media: advertising placements.

With Facebook known to be the social network with the biggest following, at a whopping 2.23 billion monthly active users, it’s one of the most ideal places for advertising. But despite having this potentially vast reach, there are methods in placing ads the right way to achieve the desired results. These methods can help you target the right audience and have a big impact on your marketing campaign. For an up-to-date guide on how to carry this out effectively, you will find this infographic useful: Updated Guide to Facebook Advertising Placements.