Email marketing is a key element of your digital connection process, one which becomes even more crucial every time Facebook further limits organic reach. 

Of course, ideally you can make all elements of digital marketing work for you in unison, maximizing your performance, but either way, email is an important strategic consideration - and one which also requires research and experimentation to get it right.

To help get you started on the right foot, Campaign Monitor have teamed up with the crew from Really Good Emails to put together this new infographic on the key elements of a great e-mail campaign. Take note, as there are some key considerations and elements highlighted which may help you optimize your email marketing process.