How the Instagram Algorithm Works [Infographic]

Looking to boost engagement on your Instagram posts? Borjan Marketing breaks it down in this insightful infographic.

Here’s how it starts:

Instagram scans your post to ensure it meets community standards. Content that includes:

  1. Low-quality images
  2. Watermarks
  3. Clickbait
  4. Spam or scams

…won’t get pushed to a wider audience.

✅ If your post passes, it’s initially shown to 20% of your followers.