Published by eproductions · Athens, Greece · Est. 1997 · April 24, 2026

One Brief, Four Platforms: Building the Complete Digital Ecosystem for a Greek Pharmaceutical Group


CASE STUDY
Intermed Pharmaceutical Laboratories — Group Digital Partner
Greek pharmaceutical group · Manufacturer and marketer of pharmaceutical & parapharmaceutical products
Platforms built: intermed.com.gr · b2b.intermed.com.gr · eva-intima.com · the-skin-pharmacist.com
Services: Web development, B2B e-commerce, ERP integration, UX/UI design · eproductions, Athens
Most digital agency engagements begin with a single brief: build us a website. The Intermed engagement began with something more architecturally complex — build us a digital ecosystem. Four separate platforms, three distinct audiences, two completely different commercial models, and a single requirement that connected all of them: everything had to be built to pharmaceutical-grade standards of accuracy, compliance and trust.

Intermed Pharmaceutical Laboratories is a Greek manufacturer and marketer of pharmaceutical and parapharmaceutical products — a company that operates simultaneously in multiple distinct markets. It sells to pharmacies and dental practices through a wholesale distribution network. It markets consumer products directly to the public under specialist sub-brands. It manages a portfolio spanning oral hygiene, dermocosmetics, women's health and skincare, each with its own audience, its own communication logic and its own digital requirements.

For a digital agency, this kind of client is both the most demanding and the most instructive brief available. You cannot apply a single template across four platforms serving three fundamentally different audiences — wholesale buyers placing bulk pharmaceutical orders, women seeking trustworthy guidance on intimate health, and skincare consumers navigating a complex ingredient landscape. Each platform has to be built from first principles, starting from the specific person using it and what they need to accomplish.

This is the story of how eproductions designed and built all four.

The Four-Platform Architecture

Before examining each platform individually, it is worth understanding why four separate platforms were the right answer rather than a single consolidated presence. The temptation in multi-brand organisations is to centralise — one domain, one CMS, one brand. For Intermed, this would have been the wrong choice at every level.

The audiences are genuinely different and require genuinely different experiences. A pharmacist logging into a B2B ordering system needs speed, accuracy and zero friction — they are placing a professional restock order, not browsing. A woman researching a sensitive intimate health concern needs warmth, clinical authority and a navigation experience that helps her find answers without embarrassment. A skincare consumer comparing active ingredients needs educational depth, ingredient transparency and social proof. Forcing these three people through the same digital experience would serve none of them well.

Separate platforms also allow each brand to build its own search authority — its own keyword footprint, its own content strategy, its own Google presence — without diluting the others. The-Skin-Pharmacist can rank for dermocosmetics queries. Eva Intima can own women's health content. Intermed's main portal can address healthcare professionals and general product discovery. Each competes in its own search category, and all of them point back to the same manufacturing group.

Platform 1: intermed.com.gr — The Corporate Brand Portal

PLATFORM 01 of 04 · intermed.com.gr
The Master Brand — Where the Group Speaks With One Voice
The Intermed corporate portal serves a dual audience: healthcare professionals researching the company's product portfolio, and consumers who want to understand the group behind the brands they encounter in pharmacies. The challenge was organising a massive pharmaceutical catalog — spanning hundreds of SKUs across multiple therapeutic categories — in a way that was equally legible to a trained pharmacist and a first-time visitor.

The solution was a need-based navigation architecture rather than a product-category architecture. Instead of asking the visitor to know which product range to browse, the site asks: what do you need? Filtering by need (Oral Hygiene, Dermocosmetics, Women's Health, and more) surfaces the relevant products regardless of which sub-brand they sit under. A consumer who knows they need something for dry skin does not need to know whether that product is filed under The Skin Pharmacist or another Intermed line — the navigation does that work for them.

Scientific credibility was embedded structurally, not decoratively. Educational content, clinical endorsements and ingredient-level explanations are integrated into the product architecture — not bolted on as a separate 'about us' section. A visitor researching any product category encounters the company's scientific credentials as part of the product experience, not as a separate brand claim.

Platform 2: b2b.intermed.com.gr — The B2B Wholesale Platform

PLATFORM 02 of 04 · b2b.intermed.com.gr
The B2B Engine — Built for Pharmacists, Not for Browsers
The Intermed B2B platform is the most technically complex of the four — and the one with the most direct commercial impact. It serves the wholesale ordering needs of thousands of pharmacies and dental practices across Greece, replacing what had previously been a telephone and fax-based ordering process with a self-service digital platform integrated directly with Intermed's ERP system.

The design brief for a B2B pharmaceutical ordering platform is almost the inverse of a consumer e-commerce brief. Where consumer UX prioritises discovery, inspiration and aspiration, professional procurement UX prioritises speed, accuracy and reliability. A pharmacist restocking their dispensary at 8am does not need to be seduced by the product — they need to find it, verify the price, confirm stock availability and place the order in the minimum number of clicks. Any friction in that process costs real money: a pharmacist's time has a measurable value, and an ordering system that wastes it will be abandoned in favour of a phone call.

The ERP Integration: The Critical Technical Layer

The feature that makes the Intermed B2B platform commercially viable — rather than just commercially useful — is its real-time synchronisation with the company's ERP system. This integration operates in both directions and governs three variables that are non-negotiable in pharmaceutical wholesale: stock availability, personalised pricing and invoicing.

Stock availability in pharmaceutical distribution is not a nice-to-have transparency feature. A pharmacist who orders a product that turns out to be out of stock faces a genuine operational problem — a patient arriving to collect a prescription that isn't there. The B2B platform's live ERP sync means that what the pharmacist sees in the ordering interface is what actually exists in the warehouse at that moment, not what existed when the product catalog was last updated.

Personalised pricing is equally critical. Pharmaceutical wholesale pricing is not a single published price — it is a matrix of negotiated terms, volume tiers and relationship-specific rates that varies by customer. The platform serves each pharmacist their own pricing, pulled live from the ERP, ensuring that every order is placed at the correct commercial terms without requiring a sales representative to verify each transaction manually.

The Quick Order matrix — a tool that allows pharmacists to input multiple SKU codes simultaneously for large restocks — was one of the most commercially requested features in the brief. For a pharmacy placing a monthly restock of 40–60 individual product lines, the difference between a grid-based bulk entry tool and a one-by-one product search represents the difference between a 4-minute task and a 25-minute task.

Account Dashboard: The Self-Service Hub

Beyond the ordering interface itself, the platform includes a full account management dashboard where pharmacy clients can access their complete order history, download invoices, track delivery status and manage their account details independently. This shifts a significant volume of customer service enquiries — previously handled by phone — into a self-service channel, reducing operational overhead for Intermed's commercial team while giving pharmacists more immediate access to the information they need.

Platform 3: eva-intima.com — The Women's Health Educational Portal

Platform 03 of 04 · eva-intima.com
Sensitive Topics, Done Right — Trust as the Core Design Principle
Eva Intima is an Intermed brand offering products for women's intimate health — a product category that sits at the intersection of clinical necessity and personal sensitivity. The website brief was, in many respects, more demanding than the B2B platform: the audience is varied (spanning women of different ages, life stages and health literacy levels), the topics are genuinely sensitive, and the stakes of getting the communication wrong — either through clinical inaccuracy or through language that feels clinical to the point of alienating — are significant.

The solution was an educational brand portal built around a structured Health Centre content hub. Instead of leading with products, the site leads with information: answering the questions that women are actually searching for, in language that is clinically accurate without being intimidating, and connecting those questions to relevant product solutions only once the informational need has been met.

The Product Finder — an intuitive filtering tool that allows users to find the right Eva Intima product for their specific life stage or need — sits downstream from the educational content, not upstream from it. A visitor arrives searching for information, finds credible answers on the Eva Intima Health Centre, and encounters the product recommendation as a natural extension of the advice rather than as its interruption. This is the architecture of pharmaceutical trust built into the navigation itself.

Platform 4: the-skin-pharmacist.com — The Science-First Beauty Portal

Platform 04 of 04 · eva-intima.com
Where Dermocosmetics Meets Digital Credibility
The Skin Pharmacist occupies one of the most competitive digital categories in consumer health: dermocosmetics. A science-backed skincare brand competing in a market dominated by luxury brands with nine-figure marketing budgets and viral influencer campaigns cannot win on aesthetics alone. It has to win on credibility — and credibility in skincare, for a growing and increasingly sophisticated consumer audience, means ingredient transparency, clinical evidence and the kind of honest, educational communication that luxury brands rarely provide.

The Skin Pharmacist website was built as a science-first beauty portal — a platform where the product's genuine scientific credentials are the primary brand story, not a supporting footnote. Three features define this approach.

The Ingredient Glossary is an interactive section explaining the active ingredients used across The Skin Pharmacist range — Retinol, Vitamin C, Hyaluronic Acid and others — in terms that are genuinely informative without requiring a biochemistry degree to understand. This content serves a dual purpose: it educates consumers who are increasingly demanding transparency about what they apply to their skin, and it builds the kind of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals that Google rewards with organic search visibility.

The Routine Builder uses smart cross-linking to suggest complete morning and evening skincare routines, connecting individual products into a coherent system that addresses the consumer's full skin concern rather than selling single items in isolation. This is both a UX feature and a commercial one — a visitor who builds a complete routine rather than adding a single product has a meaningfully higher basket value and a meaningfully stronger product relationship.

The platform was also engineered specifically for mobile performance — a non-negotiable priority for a brand whose primary discovery channel is social media advertising. A user who clicks through from an Instagram ad to a product page that loads slowly has already mentally disengaged before the content appears. The Skin Pharmacist's mobile load performance was treated as a commercial requirement, not a technical afterthought.

The Unifying Principles: What Makes a Pharmaceutical Digital Ecosystem Work

Across four platforms serving three distinct audiences and two commercial models, certain principles had to hold consistently. These are the architectural commitments that made the Intermed ecosystem coherent rather than simply collocated.

Principle 01 · Compliance Is a Design Constraint, Not a Legal Afterthought
Building Within Pharmaceutical Communication Standards
Pharmaceutical digital marketing operates under strict regulatory constraints. Health claims must be evidence-based and accurately qualified. Product descriptions cannot make promises that the clinical evidence doesn't support. B2B pricing and ordering processes must be architecturally separate from consumer channels. These constraints were built into the design and content architecture of every platform from day one — not retrofitted after a compliance review. This is the only approach that works at scale across a multi-site ecosystem.
Principle 02 · Trust Is Built Through Structure, Not Through Claims
E-E-A-T as Architecture
Every consumer-facing platform in the Intermed ecosystem establishes authority through the structure of the experience, not through assertions in the copy. The Ingredient Glossary on The Skin Pharmacist demonstrates expertise more convincingly than any 'clinically proven' headline. The Health Centre on Eva Intima builds trust through the quality and depth of its answers before it ever mentions a product. The corporate portal integrates scientific endorsements into the product browsing experience. Trust in pharmaceutical digital communication is architectural — it is built into how information is organised and surfaced, not added on top.
Principle 03 · The B2B and B2C Experiences Must Be Completely Separate
Two Commercial Models, Two Architectures
Mixing wholesale pricing, professional ordering tools and consumer product discovery in the same digital environment creates compliance problems, UX confusion and commercial risk. The Intermed ecosystem is architecturally clean: the B2B platform at b2b.intermed.com.gr serves professional buyers exclusively, with authentication-gated access, ERP-live pricing and professional procurement tools. The consumer platforms (Intermed.com.gr, Eva Intima, The Skin Pharmacist) serve the public with consumer-appropriate information, product discovery and retail purchase pathways. The separation is total and deliberate.
Principle 04 · Search Authority Compounds When Each Platform Owns Its Niche
Four Domains, Four Keyword Footprints
A single consolidated Intermed website competing for queries as diverse as 'B2B pharmacy ordering Greece,' 'women's intimate health products,' 'best retinol serum Greece' and 'pharmaceutical manufacturer Athens' would serve none of these queries as well as a dedicated platform built specifically for each. The four-platform architecture allows each site to build deep, specific topical authority in its category — and for all four to collectively represent the Intermed group across a much broader search footprint than any single domain could achieve.

What This Case Study Demonstrates for Complex Organisations

The Intermed engagement is the most instructive illustration in the eproductions portfolio of what digital strategy looks like for organisations with genuine complexity — multiple brands, multiple audiences, multiple commercial models operating simultaneously.

For pharmaceutical and healthcare manufacturers
Your Digital Architecture Is a Regulatory and Commercial Asset
A pharmaceutical company's digital presence is not a marketing expense — it is a regulated communication infrastructure that directly affects how products are discovered, understood and purchased by both professionals and consumers. The investment in building this infrastructure correctly — with compliance baked in, with trust built through structure, with the B2B and B2C channels cleanly separated — pays compounding commercial dividends through organic search, reduced customer service overhead and professional buyer efficiency.
For B2B distributors with large professional client bases
A Custom B2B Platform Pays for Itself Through Efficiency
For any company that currently processes wholesale orders through phone, email or legacy EDI systems, the calculus of a custom B2B e-commerce platform with ERP integration is straightforward. The platform eliminates a significant volume of manual order processing, reduces order error rates, gives professional clients 24/7 self-service access to their account and order history, and — critically — captures reorder behaviour that might otherwise go to a competitor during a phone line's business hours. The development cost is typically recovered in operational efficiency within the first year.
For consumer health and beauty brands
Education-Led Digital Strategy Outperforms Promotion-Led in Regulated Categories
In categories where promotional claims are regulated (pharmaceutical, medical device, health supplement), the brands that win in organic search and consumer trust are the ones that invest in genuine educational content rather than promotional headlines. Eva Intima's Health Centre and The Skin Pharmacist's Ingredient Glossary are not content marketing in the traditional sense — they are the digital equivalent of the trusted pharmacist or dermatologist explaining something clearly. That kind of credibility cannot be bought with ad spend. It is built through consistent, accurate, genuinely useful information delivered at scale.

The 5 Principles That Define Pharmaceutical Digital Excellence

Principle 01

Audience specificity is non-negotiable. A pharmacist placing a professional restock order and a consumer researching a sensitive health concern are not variations on the same user — they are different people with completely different needs, contexts and tolerances for friction. Building platforms that respect this difference is the fundamental requirement of pharmaceutical digital design.

Principle 02

ERP integration is a commercial multiplier, not a technical luxury. For B2B pharmaceutical platforms, real-time ERP synchronisation for stock, pricing and invoicing is what separates a useful ordering tool from a genuinely transformative commercial platform. Without it, the platform requires manual verification at every step and quickly falls behind the accuracy of a phone call. With it, the platform is faster, more accurate and more commercially valuable than any human-mediated ordering process.

Principle 03

In healthcare, trust is earned through content structure. The navigation architecture of a healthcare website is a trust signal. If the visitor's question is answered before they encounter a product recommendation, the product recommendation lands differently — as advice rather than advertising. This structural sequence is what separates pharmaceutical digital communication from pharmaceutical digital marketing.

Principle 04

Compliance is easier to build in than to bolt on. Pharmaceutical digital platforms that are designed from the start with regulatory constraints as architectural requirements are easier to maintain, easier to update and significantly less likely to generate compliance problems than platforms where legal review is a final gate rather than an integrated discipline.

Principle 05

Multi-brand groups should own multiple search positions. The natural instinct in brand consolidation is to centralise. In digital, the correct instinct is often the opposite: dedicated platforms for distinct brands, audiences and commercial models build deeper, more defensible search authority than consolidated portals — and allow each brand to speak with the specificity its audience requires.

Frequently Asked Questions

What is a B2B pharmaceutical e-commerce platform and how does it differ from a standard e-shop?+-

A B2B pharmaceutical e-commerce platform is purpose-built for professional wholesale buyers — pharmacies, dental practices, hospitals — rather than individual consumers. The key differences are: authentication-gated access (only authorised professional buyers can log in and see pricing); personalised pricing tiers pulled live from the company's ERP system; bulk ordering tools designed for large professional restocks rather than single-unit purchases; full order history and account management; and real-time stock availability synchronised with the warehouse. Speed and accuracy are the primary design objectives — not discovery or aspiration as in consumer e-commerce.

What does ERP integration mean for a B2B e-shop and why does it matter?+-

ERP integration means the e-shop communicates directly and in real time with the company's Enterprise Resource Planning system — the software that manages inventory, pricing, orders and invoicing. For a B2B pharmaceutical platform, this means that every professional buyer sees live, accurate stock levels rather than a catalog that may be days or weeks out of date; sees their own negotiated pricing rather than a generic published price list; and generates orders that flow automatically into the company's fulfilment system without manual re-entry. Without ERP integration, a B2B platform requires constant manual synchronisation that defeats its efficiency purpose.

How do you build a pharmaceutical website that complies with health communication regulations?+-

Pharmaceutical digital compliance requires treating regulatory constraints as design requirements rather than legal reviews. In practice this means: all health claims must be substantiated and qualified with appropriate scientific language; product descriptions must not promise outcomes that clinical evidence does not support; consumer and professional channels must be architecturally separated; and educational content must be clearly distinguished from promotional content. eproductions builds compliance into the content architecture, navigation logic and product description frameworks from the start of every pharmaceutical web project — not as a final gate before launch.

What is a "science-first" digital strategy for a skincare or dermocosmetics brand?+-

A science-first digital strategy for skincare prioritises ingredient transparency, clinical evidence and educational depth as the primary brand communication — rather than aspirational imagery and lifestyle positioning. This includes features like interactive ingredient glossaries, routine builders that connect products by skin concern and active ingredient compatibility, and content that explains the mechanism of action behind key ingredients in accessible terms. This approach is both more credible with the growing segment of ingredient-literate skincare consumers and more effective for organic search, because it generates the kind of deep, authoritative educational content that ranks well for the research queries these consumers make.

Should a multi-brand pharmaceutical group have one website or multiple?+-

For a group with genuinely distinct brands serving genuinely distinct audiences — as in the Intermed case — multiple dedicated platforms consistently outperform a consolidated portal on search authority, user experience and commercial outcomes. Each brand can build its own topical keyword footprint, speak with the specificity its audience requires and develop the kind of deep content that earns organic traffic in competitive categories. Consolidation introduces the risk of serving no audience well in an attempt to serve all audiences adequately. The investment in multiple platforms is justified when the brands are genuinely differentiated and the audiences genuinely distinct — both of which are true for Intermed.

Does your pharmaceutical or healthcare organisation need a digital infrastructure built to its actual complexity?


The Intermed case demonstrates eproductions' capacity to design and build multi-platform digital ecosystems for complex healthcare organisations — from B2B e-commerce platforms with ERP integration to consumer health portals built for compliance, trust and organic search performance.

Whether you need a single platform rebuilt to professional standard or a complete multi-brand digital architecture designed from scratch, eproductions has the technical depth and healthcare sector experience to deliver it correctly.

  • B2B e-commerce platforms for pharmaceutical distributors and wholesalers
  • ERP integration: real-time stock, personalised pricing and automated invoicing
  • Custom web development for pharmaceutical brand portals
  • Educational brand portals for consumer health and dermocosmetics brands
  • Pharmaceutical-compliant UX/UI design and content architecture
  • SEO strategy for healthcare: E-E-A-T, medical content standards, technical SEO

Get in touch:
info@eproductions.gr · +30 210 72 99 210 · 1 Valaoritou st., 10671 Athens