Custom WordPress development for Boston Whaler Greece, showcasing the brand’s premium fishing, cruising, and tender boats while highlighting its legendary history and leadership in the marine industry.

Project Snapshot (Tech & Strategy)

• The Challenge: Representing a legendary American boat brand for the Greek market with strict brand guidelines.
• The Solution: A localized Brand Portal mirroring the global standards of excellence.
• Key Features:
  • Model Comparison: Clear layouts for technical specifications (Length, Beam, Capacity) critical for boat buyers.
  • Media Integration: Heavy use of action videos to demonstrate the “Unsinkable Legend” reputation.
  • Dealer Funnel: Optimized “Find a Dealer” paths to connect interested buyers with local sales reps.