FOTINI PSAROULI JEWELLERY

instagram.com/fotinipsarouli_jewellery

Digital footprint transformation with targeted social media marketing, for Fotini Psarouli, an artisan of fine jewellery.

 

Project Snapshot (Strategy & Content)

  • The Challenge: Standing out in the saturated jewelry market with a new, artistic brand.
  • The Solution: An Artistic & Visual Strategy.
  • Key Features:
    • Styling Focus: Moving beyond product shots to “styled looks,” showing how to layer and wear the jewelry in everyday life.
    • Creator Story: highlighting the craftsmanship and the designer behind the brand to build emotional connection.
    • Seasonal Campaigns: Agile content production aligned with gifting periods (Christmas, Valentine’s, Summer).
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