LUNETTES MYKONOS

instagram.com/lunettesmykonos

Effective social media content for LUNETTES MYKONOS, featuring their three boutiques specializing in designer eyewear.

 

Project Snapshot (Strategy & Content)

  • The Challenge: capturing the “Mykonos Vibe” and selling high-end independent eyewear brands to a global, fashion-conscious audience via Instagram.
  • The Solution: A high-fashion Luxury Retail Social Strategy.
  • Key Features:
    • Island Lifestyle: Integrating the product (sunglasses) into the Mykonos scenery (beach clubs, alleys), selling the dream along with the accessory.
    • Trendspotting: Content focused on “Who is wearing what,” leveraging the influence of celebrity style and summer trends.
    • Visual Curation: A grid that functions as a digital fashion magazine, strictly maintaining the premium aesthetic of brands like Jacques Marie Mage and Kuboraum.
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