PHELO WINES & SPIRITS

instagram.com/phelo.gr

Creative social media content for Phelo Wines and Spirits, a premium liquid store in Mykonos and Athens.

 

Project Snapshot (Strategy & Content)

  • The Challenge: Building a digital community for a boutique wine and spirits brand in a market dominated by big labels.
  • The Solution: A refined Wine & Spirits Social Strategy.
  • Key Features:
    • Oenophile Education: Content that goes beyond “product shots” to educate the audience about grape varieties, terroir, and tasting notes, building authority.
    • Pairing Inspiration: Visual guides on food & wine pairing to increase engagement and save-rates among foodies.
    • Warm Aesthetics: A feed curated with warm, earthy tones that evoke the feeling of a fine dining experience or a cozy night in.
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