STR8

WordPress development for STR8.

STR8 Toiletries Range provides a wide assortment of fragrance formats, covering key consumer needs, from light daily fragrances for everyday use to long lasting night scents.
STR8 belongs to the brands’ portfolio of SARANTIS GROUP, one of the leading consumer product companies in Greece with operating subsidiaries in nine European countries.

Responsive & Retina Ready Design.

Curated by Saint of Athens

Project Snapshot (Tech & Strategy)

• The Challenge: Engaging a Gen-Z male audience for a mass-market fragrance brand across multiple countries.
• The Solution: A dynamic Multi-Country Campaign Site.
• Key Features:
  • Geo-Location Logic: Automatically serving the correct language/content based on user location.
  • Interactive Campaigns: Flexible landing pages for contests and influencer collaborations (e.g., NBA partnerships).
  • Mobile-First: 100% optimized for vertical scrolling on smartphones, where the target audience lives.